In the last few years more and more producers are speaking up about how they do things on the farm.

Consumers today are looking for more information on how their food is raised.

Marketing Consultant Trevor Carlson says it’s a good start but we need to do more.

He notes when nobody’s talking about what they’re doing or why it creates a bit of a void.

Carlson Said, "When that void exists that's when you get other noise entering the fold. You get people talking about GMO-free, you hear things like no antibiotic, you hear things like hormone free, and then it's too difficult, I think, after the

fact, to really educate the customer and properly inform the customer on why these practices are being used."

Carlson gave the opening presentation today at the Saskatchewan Beef Industry Conference in Regina.




More Ag News is Westman's only source for community news and information such as weather and classifieds.

Salvation Army Monday Night Meal

11 September 2017 5:30 pm - 28 November 2017 5:30 pm

Swift Current Salvation Army, Swift Current

Singers Wanted for Noteworthy, a New Community Choir!

26 September 2017 12:00 am - 02 December 2017 7:00 pm


LiveWell with Chronic Pain- Maple Creek

03 October 2017 1:00 pm - 07 November 2017 3:00 pm


LiveWell with Chronic Pain

04 October 2017 6:30 pm - 08 November 2017 8:30 pm

Cypress Regional Hospital, Swift Current

LiveWell with Chronic Conditions- Shaunavon

05 October 2017 1:00 pm - 09 November 2017 3:00 pm

Shaunavon Hospital and Care Centre


07 October 2017 12:00 am - 20 October 2017 11:00 pm

Stockade at Kinetic Park

Craving Change- Session 1

16 October 2017 6:00 pm - 17 October 2017 7:30 pm

Cypress Regional Hospital Small Dining Room, Swift Current