There were some very stong sales at last week's Canadian Western Agribition in Regina.
Stephen Scott from the Canadian Hereford Association says there was a lot of interest in herefords over the last five years.
"Guys are looking for very specific things for each program and I think when they find a sire up and coming, it comes from a good pedigree, from a farm that is a reputable breeder that can really produce and perform, people jump on that opportunity," he said.
Scott adds Herefords have a balance of genetic characteristics that make it an attractive breed for producers.
"I think people are looking for something consistent, something that has been around for awhile and they know can perform," he said.
"At the same time, guys are looking for, specifically phenotype stuff, like short marked. Then EPD side, they are looking for growth and performance, so it is balancing all of those things and finding the right package."
The top-selling animal at the show was a hereford bull calf consigned by Harrison's Polled Herefords at Wawota, which went for $70,000 top a buyer from Ontario, significantly higher than any other breed.