The Canadian Wheat Board and Robin Hood Flour are teaming up for a major promotional campaign.

     Vice President of Communications and Government Relations, Dave Burrows says the campaign will involve sending out millions of recipe books.  He says the books will be distributed through major chains across the country.  The books feature a message that Robin Hood Flour is of high-quality because of Western Canadian wheat.

     Burrows says this campaign extends a year-long relationship between the Wheat Board and Robin Hood, who is the market leader in retail flour.