If it seems like only yesterday that SGI was making distracted driving a focus for its monthly campaign, that's because metaphorically, it was.

The last time the provincially run crown corporation placed distracted driving front and centre in their monthly spotlight was as recent as June.

Tyler McMurchy, manager of media relations with SGI, says that while there has been an improvement, much work still needs to be done.

"Even though we've seen some improvement when it comes to fatalities, injuries and collisions over the past few years. And we know that a lot of people are paying attention especially since those new big fines came into effect in February, there's still a lot of people who are driving distracted."

There were 4500 collisions due to distracted driving in 2019, leading to 500 injuries and 16 deaths.

He cautioned as well that distracted driving by no means equals just a cellular phone. While a cellular phone, even simply holding one in your hand, would mean an automatic $580 dollar ticket, other distracted driving fines are up to the law enforcement officer's discretion.

"You won't necessarily get a ticket for holding a burger in your hand. But if a police officer observes driving behaviour that indicates that you're not paying attention to the road while you're trying to eat that burger, or eat a bowl of cereal or read a book while you're driving because people try to do all kinds of things when they're driving."

McMurchy says that people who are on their phones make it easy for law enforcement to catch them since it's an activity that can't really be hidden and adds that there is no shortage of examples of that with more than 500 distracted driving tickets each month in Saskatchewan.

For distracted driving month, SGI introduced the hashtag #JustDrive as a way to remind drivers that their only job on the road is to drive.