4-H Canada has announced the launch of its first-ever national fundraising campaign, in partnership with Veseys Seeds Ltd.

The initiative will give 4-H’ers the opportunity to sell seeds, bulbs, and roots.

Interested 4-H regions, counties, and clubs can sign up online until the fall. Sixty percent of their retail sales will go back into supporting 4-H in Canada, with over half of the profit staying local.“Our youth members told us they wanted to be part of a collective fundraising effort that embodied the 4-H values, was Canadian and had a positive impact on the environment,” said Shannon Benner, 4-H Canada CEO. ‘‘Thanks to Veseys, our fundraising campaign fits all these criteria, and supports our mission of empowering youth to be responsible, caring and contributing leaders that affect positive change in the world around them.”

The 4-H Canada Veseys fundraiser is available across Canada but participation in the fall pilot is limited.

Established in 1939 in the rural setting of York, Prince Edward Island, Veseys Seeds Ltd. is Canada’s largest mail-order gardening business offering flower, vegetable and herb seeds, spring and fall planting bulbs, perennials, starter plants and a wide array of gardening tools and accessories.