The Pharmasave Radiothon for Healthcare returns for another year this afternoon on Magic 97 and our other Golden West stations in Swift Current, to raise money for the Dr. Noble Irwin Regional Healthcare Foundation toward a new portable digital x-ray machine for Cypress Regional Hospital.

The new x-ray machine will enhance current radiography services at the hospital and will allow for nearly instant, bedside x-rays of patients who are unable to be transported to the main x-ray suite. Throughout the Radiothon, you can make a contribution, see the current total, read testimonials from physicians and patients about this equipment, and you can share your own stories about why you're donating on our special Radiothon page on Swift Current Online.

The Radiothon kicks off at 1:00pm this afternoon and continues to 5:00pm on Friday. Everyone in southwest Saskatchewan is encouraged to donate any amount they can, big or small, to this important cause, and that donation will matter even more as the local BMO Bank of Montreal branch will be matching all donations made during the radiothon up to $25,000!

Sean Finell from the Dr. Noble Irwin Foundation and Cam Ellis, Branch Manager for BMO in Swift Current, joined Colin on the Magic Morning Show to talk more about it.

You can call in your pledge starting at 1:00pm today at 306-773-0666, make a donation online, or donate in person at Cypress Regional Hospital.