The youth representing Swift Current Agriculture and Exhibition and demonstrating the prairie way of life over the next few months has officially been announced.  

Grade 12 student at Gull Lake School, Emma Brost is the Frontier Days Ambassador for 2023, with her official crowning taking place on June 4 during Picnic in the Park.  

“I feel very grateful and honored to be selected out of the numerous people that were well qualified for the position,” Brost said. “I give most of the credit to this accomplishment to my involvement in 4H; I've been a member for nine years and I've had countless opportunities to volunteer in the community, gaining public speaking confidence and acquiring a unique work ethic. 

“What makes a person stand out is their personality and overall ambition. 4H has taught me to reach for the stars and go beyond expectations, and that is something that will always make me stand out. Experience and skills can be acquired as you go along in life, but the willingness to work hard and adapt to any situation thrown your way is extremely difficult to force onto someone, and I'm so incredibly grateful for the people in my life who had pushed me to keep this mindset.” 

There wasn’t a doubt in her mind when she saw the call for applications that this was something she wanted to be a part of. 

Growing up, Brost idolized rodeo royalty, and recalled a time when she was eliminated from a horseback riding competition that impacted her growing mind.  

“The rodeo Princess came up to me with encouraging words and was determined not to leave my side until she could get a few giggles out of me,” she said. "I hope to be the positive figure in the younglings lives and even the older kids. Putting smiles on other people's faces is what I'm most excited for.  

“I'm also very excited to be a voice in the agriculture industry and assist other people involved in the western lifestyle as we combat the false information that seems to be always circulating in the media. Being ambassador will be an amazing opportunity for me to create lifelong connections and obtain skills I will be able to use to kick off my adult life.” 

Brost currently runs and owns a small business, The Wild Lilac, where she sells scrunchies, wild rags, western t’s, and other clothing. 

Her family also runs a purebred black and red angus operation; agriculture plays a large role in her life.  

Youth Initiative Director, Madison Biem, said that was something that stood out to them in Brost’s application. 

“She expressed that she hopes to positively advocate for the industry,” Biem said. “We think that that's super important in an ambassador. Emma is also very passionate and very motivated, and we think she's just going to be a wonderful representative of Frontier Days and everything that the Western way of life is about. 

"A huge thank you to Ashlee Waldner who was our 2022 Frontier Days Ambassador. She did such an amazing job and we cannot be more proud of her for all of the things she accomplished this year. I'd also like to invite everybody to come to our official crowning, which will be June 4th at Picnic in the Park, and that will take place at 2:30 p.m. If there's any special events that you want Emma to attend, feel free to contact the Ag & Ex.”